Where:
British Columbia, Alberta, Ontario, Quebec - Canada
Client:
3M Canada
Product:
3M Adhesive Hooks
Objectives:
Generate both consumer awareness for the new 3M Adhesive Hook products
- Encourage immediate purchase
Strategy:
Offer consumers a free product sample at retail locations across Canada
- Set-up a large outdoor 'hook' wall, and use a well known home reno
celebrity to attraction attention
