Where: Toronto, Ontario Client: Lever Canada Product: Slimfast Breakfast drink Objectives: Generate both consumer awareness for the product after the holiday season - Encourage immediate purchase Strategy: Offer consumers a free product sample, with a coupon to induce immediate purchase
Where: Toronto, Ontario
Client: Lever Canada
Product: Slimfast Breakfast drink
Objectives: Generate both consumer awareness for the product after the holiday season - Encourage immediate purchase
Strategy: Offer consumers a free product sample, with a coupon to induce immediate purchase
